Agreement allows non-profits, associations and businesses to benefit from premier social media tools

Atlanta, GA (January 5, 2010) – PR1776 recently completed a reseller agreement with Atlanta-based ThePort Networks to expand awareness of their industry-leading social media technology.
   
Today, organization’s trying to build brand awareness and loyalty are facing increased competition. For instance, more volunteers and donors are taking action online. But non-profits are required to overcome an increasingly crowded and competitive landscape when recruiting volunteers, supporters and donors. This is especially true in an environment where more organizations are using traditional, basic social networking tools. And individuals, corporations and foundations are giving less in a bad economy.

PR1776 chose to work with ThePort because their social media platform delivers a fully-integrated approach to enabling websites by bringing together a wide-array of capabilities necessary to create active and engaging online communities.

“Brands must make themselves distinguishable from the competition in a crowded marketplace if they are to survive, let alone thrive,” said PR1776 President Michael Mills. “We are proud to partner with a leading social media technology provider like ThePort because it provides cost-effective tools for breaking out of the pack, while allowing our clients to increased target audience engagement, revenues, loyalty and interaction.”

ThePort services include:

Constituent Engagement: with ThePort Social, constituents and donors are able to promote causes and the difference they are making. Constituents can also highlight actions and recruit others to join causes

Information Sharing: with tools such as document sharing, blogs and video, your members are able to share presentations, notes, news, case studies and best practices with each other. Creating a massive library of content sets you up as a “thought leader” and the first place constituents will visit to learn about an issue or cause

Online Donations: every dollar counts. Social media provides a tremendous opportunity to engage members around their passions and solicit support and donations. Additionally, social media provides new ways to leverage your constituents and enables them to promote causes and solicit donations on networks such as Facebook and Twitter

Donor Database: integrating your online community and constituent management systems (like those from Convio or Blackbaud) allows staff to gather additional intelligence about donors and market to them more effectively

Please contact PR1776 at michael@pr1776.com to learn more about these services or visit ThePort for more information.

Don’t miss this opportunity to arm your brand with the tools to stand apart from the competition, while ensuring greater audience affinity, activity and donations.