We’ve all seen it. The TV interview that goes terribly wrong: the corporate executive blunders in a crisis, making the brand look even worse; or someone on the Today Show stammers through describing a product’s benefits and why customers should buy it. We’ve all sat through it: the chamber breakfast where the speaker drones on about their company, but fails to provide the audience with anything of value to use in their jobs; or the luncheon keynote who provides a compelling vision for the cause they support but doesn’t give the audience any action steps to get involved.

These situations are all the same – a great opportunity for growing brand loyalty squandered because of poor performances with reporters or at a public speech. Each time a representative stands in front of a camera or podium is a real chance to elevate the brand’s image, influence and income. And success requires more than merely knowing the basic block and tackle of public speaking or media relations. Success – and benefit to the bottom line – requires delivering compelling, “sticky” messages that resonate for people, connects the brand to their lives and drives desired action and outcomes. Most media or speaker training programs fail to deliver these critical techniques, instead focusing on how people talk or what they should wear to the interview or speech. 

PR1776 ambassador programs identify and train a pool of capable spokespeople who can make client brands relevant and personal to internal and external stakeholders. These trainings go beyond typical programs, which focus only on the basic mechanics of delivery. We also teach participants how to connect on an emotional level with audiences to drive desired outcomes and action.

PR1776 takes the following actions to ensure an effective client abassador program is developed:
1. Audit existing external media, and internal and external speaking needs
2. Identify a pool of possible ambassadors
3. Deliver one or more training sessions
4. Assist in developing media and speaker targets (key reporters and speaking opportunities)

These tools ensure that clients effectively connect their brand with audiences, no matter the medium. And it’s done in a way that makes the brand relevant, and action easy to see and take.